MASTER CREATIVE CHECLIST:
- Give yourself space………
- Be in a creatie spcae
- Give yourself creative time
Brief checklist:
- Objective:
- Product: Sneaker
- Audience: Whoy buys this? Where do they go? What do they watch?
- Person: The Athlete, Coach, Team, Fan, Famous Person
- Their Insights: Their process and ‘thing’ or londons
- Emotion For Audiance: Rebellion, Fear, Team, Emotion: Thoughtfull, funny, memorable
- Locations:
- Artists:
- Background Music: Stone Roses
- Sub Culture: Samba, Grundge
- Copy Strap line: Joga Bonito or Boing
- Logo: Jump-man
- Technology: New tech or route to market?
- Mock up concept image mood board