Content calendar/publishing: As with all of the other channels you have established, it’s important to keep a content or publishing calendar. You can do some content scheduling through available tools like HootSuite, Spout Social, and Social Engage. When planning a content calendar, you can be as sophisticated as having a plug-in baked right into your content management system or as simple as using an Excel spreadsheet. It’s really about whatever works for you, and planning ahead helps to ensure you’re fully optimizing events, promotions, and interests relevant to your audience.
