Experience:

20 years experience at Sky and the BBC myself, then Hotel Chocolat, Radley London and Manchester United in briefing / producing social content to support wider campaign photo shoots and videography. Developed and executed a social media content capture strategy that resulted in record annual increases in follower engagement on Facebook, Instagram, X and more recently TikTok.

Skills:

• Social Photography & Videography: Using iPhone and Editing on device in canva / capcut
• Types: Product photography (studio & lifestyle), basic video production (filming, lighting, sound).
• Social Media Content Strategy: Identifying trending content formats, platform algorithms,
• Calendar: creating content calendars around content pillars.
• User-Generated Content (UGC) Management: Developing UGC campaigns, collaborating.
• Content Editing: Basic photo & video editing – Adobe Photoshop or Lightroom or Canva / CapCut
• Social Media Analytics: Tracking key performance indicators (KPIs) and reporting on social media kpis.

Tools: