Experience:

20 years experience of Social Media Marketing Management & Strategy at Hotel Chocolat, Radley London & Manchester United developing and executing data-driven social media strategies across Facebook, Instagram, Tik Tok, Youtube, Pinterest, Weibo and LinkedIn. Strategies that drive brand awareness, engagement, and lead generation. Proven ability to create engaging content, manage social media communities, and analyse data to optimise campaigns for maximum impact. Skilled in utilising various social media platforms, content creation tools, and analytics platforms to achieve marketing goals

Skills:

• Social Media Strategy – Objective KPIs, Content PPillars & Calendar
• Social Media Platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok)
• Social Media Management Tools (e.g., Sprout Social, Hootsuite)
• Content Creation Tools (e.g., Canva, Adobe Creative Suite) (Optional)
• Content Creation – Ideation, Audience, Photography, Videography, Copywriting & Editing
• Scheduling – Calendar planning and scheduling posts across networks
• Community Management & Engagement – including Social Listening tools such as Brandwatch
• Data Analysis & Reporting – Network Analytics, Google Analytics – Weekly KPI Reports