Experience:

At Hotel Chocolat, Radley London and Manchester United, growing rankings, traffic and sales through SEO. Highly motivated towards results-oriented SEO Strategy with 20 years of experience in developing and executing successful SEO initiatives with in house and agency teams for annual sales of £4m+.

Proven ability to increase organic traffic (brand and generic) , improve search engine rankings, and achieve business goals through on-page optimization, technical SEO audits, and data-driven link building campaigns to increase website authority and domain ranking. Skilled in utilising SEO tools like SEMrush, Ahrefs, and Google Analytics to track progress and measure success. All sites included optimizations of products and categories, in addition to creating blog content.

Skills:

• Replatform Web Migration – Salesforce, Magento 2, Scayle
• Keyword research and competitor gap / opportunity analysis to inform content creation.
• On-page optimization – including Meta, H1’s, Descriptions, Image / Video & Internal linking
• Technical SEO audits – fix crawl errors, broken links, and website speed issues.
• Content strategy development
• Link building – working at Hotel Chocolat on influencer gifting strategy and link reclamation.
• Tools (e.g., Google Search Console, GA4, SEMrush, Ahrefs, Moz, Screaming Frog)
• Reporting – Weekly KPI recommendations to stakeholders on SEO progress and website performance.