Experience:

Results-driven PPC Strategist with 20 years of experience crafting and optimising high-performing paid search campaigns at Hotel Chocolat, Raldye & Manchester United across various platforms (e.g., Google Ads, Microsoft Ads, etc.). Proven ability to increase ROI from £1.5m+ Search Ads, Shopping Ads, and awareness through Display & Video spend. Driving £8m+ sales, lifting conversion rates, and brand awareness while reducing cost-per-click (CPC). Adept at leveraging data analytics to make strategic decisions and drive campaign improvement. Reducing cost-per-click (CPC) by 20% through effective bidding strategies.

Skills:

• PPC Campaign Management (Google Ads, Microsoft Ads, etc.)
• Account Migration – With Manchester United as PPC came in house for first time
• Bidding Strategies & Budget Optimization
• Keyword Research & Analysis – identify high-value target keywords.
• Competitive Analysis – including search impression share reporting
• Ad Copywriting – Developed compelling ad copy and landing pages to drive conversions.
• Landing Page Optimization
• Conversion Tracking & Attribution Modelling
• Campaign Analytics & Reporting – Monitored and made data-driven adjustments to improve results.
• Trends – Stayed current with the latest PPC trends and updates to optimise campaign performance.