Proven Expertise in eCommerce P&L Management

With a strong track record in managing multi-million-pound eCommerce businesses, I possess a deep understanding of the intricate components that drive profitability. I have successfully overseen £50m+ eCommerce P&Ls, delivering substantial growth and maximizing returns. My expertise encompasses a comprehensive range of cost centers, from product margin optimization to marketing spend allocation.

By meticulously analyzing product margins and their impact on bottom-line EBITDA, I have implemented strategies to enhance profitability. My experience in merchandising, product buying, and forecasting enables me to optimize inventory levels, reduce stockouts, and maximize sales. I have a proven ability to manage complex phasing across various countries,products, channels, and customer KPIs, ensuring efficient resource allocation and revenue generation.

Furthermore, I have extensive experience in managing the cost drivers associated with eCommerce operations. This includes overseeing system integrator and developer costs for transformative projects, collaborating with testing agencies and project managers to ensure successful implementation. I have a deep understanding of platform fees from partners such as Magento, Salesforce, Fanatics, Scayle, and Shopify, as well as payment costs with global credit card providers,Google/Apple Pay, and Klarna. Additionally, I have managed warehouse and WMS costs through partners like GXO,localization and shipping expenses with Global E and DHL, and content costs for web product photography and retouching. My expertise also extends to online trading costs, such as CMS, and marketing expenses, including SEO,PPC, affiliates, CRM, social media, display, and direct mail.