Experience:

Paid Social Media Management with 15 years of experience developing and executing high-performing social media campaigns across various platforms (e.g., Meta, X & TikTok). Blueprint certified. With spends of £0.5m+ a year and £5m sales at Manchester United, in addition to lower levels of spend at Radley London & Hotel Chocolat previously. Proven ability to increase brand awareness, generate leads, and drive conversions through strategic ad creation, audience lifecycle targeting, and budget optimization. Skilled in data analysis and reporting, with a strong track record of exceeding campaign goals and maximising ROI.

Skills:

• Blueprint Qualifications – Meta’s global credentialing programme
• Paid Social Media Advertising Strategy (e.g., Meta Ads, X Ads, TikTok Ads)
• Agency RFP – Negotiation & Management of agencies / InHouse Teams
• Budget Management and Optimization – £0.5m spends for £5m+ sales.
• Content Creation and Copywriting
• Audience Targeting and Segmentation – lifecycle centric retention & acquisition
• Scheduling – campaigns for go live followed by ongoing optimization by country, audience et al
• Social Media Analytics and Reporting (e.g., Google Analytics)
• Incrementality / Lift Testings – A/B tested ad copy and creatives to optimise campaign performance