Experience:

Results-oriented Marketing leader with 20 years of experience leading high-performing marketing teams and developing successful marketing strategies that drive brand awareness, lead generation, and revenue growth. Proven track record of exceeding business objectives through innovative marketing campaigns, data-driven decision-making, and strong leadership skills. Skilled in building and fostering strong relationships with cross-functional teams and external partners.

Skills:

• £50m+ P&Ls & £5m+ Budgets – Forecasting products, marketing, country and customer kpis
• Strategy – aims, objectives, audiences, brandi, content, marketing
• Trading Calendars – products, promotions, sale & seasonality.
• Project Roadmaps – digital transformations & ongoing initiatives
• Digital Marketing (e.g., SEO, PPC, Affiliates, Email, Social Media, Paid Social, Display, Influencers)
• Traditional Marketing (e.g., Print Advertising, Public Relations, Events)
• Communication & Collaboration – Meetings & Workshops with all teams and departments
• Line Management – Team Leadership & Development
• Agency Management – RFPs & Negotiation
• Reporting – Datana, Analytics & Insights to asses KPIs
• Market Research & Analysis