Experience:

At Hotel Chocolat, Radley London and Manchester United i have been involved in over 1.5k different multi channel marketing campaigns through the past 20 years. An expert in developing and executing successful marketing campaigns, from brand content and storytelling through to execution across all digital and traditional marketing channels. Proven ability to manage all aspects of the campaign lifecycle, from strategy development and budgeting to execution, measurement, and optimization. Consideration given to creative, data, promotions, audience, call to actions and scheduling. With strong analytical skills and a data-driven approach to maximise campaign effectiveness and KPIs. At Manchester United i conducted on average 100 campaigns a year.

Skills:

• Marketing Campaign
• Calendar Management
• Budget Management
• Content Strategy & Production – Briefing Content & Creative teams for assets
• Digital Marketing (e.g., SEO, PPC, Social Media Marketing, Email Marketing)
• Traditional Marketing (e.g., Print Advertising, Public Relations)
• Project Management – organising timelines for go live
• Team Leadership & Collaboration
• Communication & Negotiation
• Data Analysis & Reporting
• A/B Testing & Optimization