Experience:

Influencer Marketing Strategy experience over 20 years at Hotel Chocolat, Radley London and most recently Manchester United. Crafting and executing successful influencer marketing campaigns seeding product (chocolates, handbags and replica football shirts) to influencers for either review or content creation. Proven ability to build a strategy, identify high-impact influencers, negotiate strategic partnerships, and develop engaging content that drives brand awareness, engagement, and measurable results. Skilled in campaign management, data analysis, and reporting to demonstrate the ROI of influencer marketing initiatives.

Skills:

• Increased brand awareness by through strategic influencer partnerships and
• Targeted campaigns across various platforms (e.g., Instagram, YouTube, TikTok).
• Influencer marketing strategies: Developed and implemented data-driven, aligned with objectives.
• Identified and recruited high-performing influencers with strong engagement and brand alignment.
• Negotiated and managed profitable influencer partnerships, ensuring mutually beneficial outcomes.
• Collaborated with influencers to develop creative content that resonated with audiences.
• Managed campaign logistics, including influencer onboarding, content creation and tracking.
• Analysed campaign performance metrics (e.g., reach, engagement, conversions), generated reports
• Stayed current with evolving influencer marketing trends and platforms to optimize strategy

Example:

#rosesarered – utd x adidas x stone roses – gifting campaign (March 2024)