Guerrilla Marketing Creative. The importance of Guerilla Marketing is simply not only the aesthetics and appeal of the design but the concept behind the idea. The message conveyed to the audience needs to be clear and effective. If the consumer does not understand the message in a short amount of time then the concept should be re-evaluated.
A good idea does not need to be expensive. As designers we have to find ways to create something visually effective without having a large budget. So if your company has a creative solution it can be an interesting way to interact with the community and your brand.