Experience:

15 years Programmatic Display Marketing experience at Hotel Chocolat, Radley London and Manchester United through Google, Criteo and Epsilon / Conversant. Spending budget of £0.4m to drive £4m messaged revenue and £2m incremental revenue. Whilst also driving brand awareness, user acquisition, and campaign performance through strategic programmatic buying across various exchanges (DSPs & SSPs). Proven ability to leverage data insights, optimise campaign performance, and develop effective audience targeting strategies to achieve marketing objectives. Skilled in utilising programmatic tools, trafficking ad tags, and generating comprehensive performance reports.

Skills:

• Network RFPs and Business Cases – plus negotiation, tags, customer, order, product
• Programmatic Platforms (e.g., Google DV 360, The Trade Desk, Epsilon, Criteo, Google Ads for Display)
• Display Advertising (RTB, Private Marketplace Deals)
• Data Analysis & Reporting (e.g., Google Analytics & Data Studio)
• Audience Targeting & Segmentation
• Campaign Management & Optimization – including creative testing and execution
• Bidding Strategies & Budget Management
• Ad Trafficking & Tag Management