Experience:

Direct Mail Marketing Manager with 20 years of experience developing and executing high-performing direct mail campaigns at both Hotel Chocolat and Radley London that drive measurable results. With annual budgets of £0.5m to drive sales of £5m, mailing 12 campaigns a year each to in excess of 100k targeted customers working with design team, print brokers and printers.. Proven ability to create compelling marketing copy, manage budgets effectively, and leverage data insights to optimise campaigns for maximum ROI. Skilled in all aspects of direct mail marketing, from concept development and creative design to vendor selection, campaign execution, and performance analysis.

Skills:

• Strategy: Developed a comprehensive direct mail marketing strategies aligned with goals.
• Managed direct mail budgets effectively, ensuring cost-efficiency and optimal campaign ROI.
• Collaborated with copywriters, designers, printers to create high-quality, targeted direct mail pieces.
• Negotiated competitive rates with vendors for printing, postage, and mailing services.
• Managed campaign logistics, including mailing list acquisition, data segmentation, and execution.
• Quality control and press passed print jobs, colour matching at printers.
• Utilised data analytics tools to track campaign performance, identify trends, and optimise campaigns.
• Provided regular reports to stakeholders, outlining campaign results, ROI, and KPIs