Experience:

Data-driven eCommerce Tag & Analytics Manager with [Number] years of experience in implementing and optimising website tracking solutions. Proven ability to leverage Google Tag Manager (GTM), analytics platforms (e.g., Google Analytics), and data visualisation tools to gain valuable insights into user behaviour, optimise website performance, and drive business growth. Strong communication and collaboration skills with a demonstrated ability to translate data insights into actionable recommendations. I have developed and implemented a comprehensive website tagging strategy using Google Tag Manager (GTM), ensuring accurate data collection for all website interactions for various web migrations. Configured and managed conversion tracking for key events (e.g., add-to-cart, checkout, purchases), enabling data-driven decision-making for website optimization initiatives. Plus i have utilised analytics platforms to analyse user behaviour.

Skills:

• Google Tag Manager (GTM) Expertise
• E-commerce Analytics (e.g., Google Analytics, Adobe Analytics)
• Data Visualization (e.g., Tableau, Power BI)
• Data Analysis & Interpretation (SQL preferred)
• Conversion Rate Optimization (CRO)
• Customer Journey Mapping
• Technical SEO
• Communication & Collaboration