A Head of eCommerce with expertise in Digital Transformations, Web Migration, Product Owning, eCom Trading, Brand Content Production, Marketing & CRM, Tagging & Analytics. With nearly 20 years’ international retail experience growing brands; including an initial 2 years creating content for the BBC & Sky, prior to Hotel Chocolat for 10 years from a start up to a £200m business, followed by 5 years growing Radley London by 25%+ in a difficult UK market and currently 2 years as Global Head of eCom & Marketing for Manchester United Football Club.

Roles include various Project Management through Salesforce / Magento 2 Platform Migration Projects. In addition to BAU Product Owning, Site Trading & Digital & Direct Marketing where I manage teams & agencies in utilising budgets of £4m+ towards acquisition & retention sales objectives of £50m+, ensuring double-digit growth, driving KPI’s, LTV & ROAS.

Verticals include premium fashion, lifestyle, football, bags & accesories, chocolate, food & drink, beauty, cafes, restaurants, hotels, tickeint, subscriptions & experiences.

Qualifications include a CIM accredited MSc 1st in Marketing Management, an IDM Adv Diploma in Marketing & a BA Hons in Media.

A data driven, creative, organised & pro active problem solver with initiative, brand & commercial acumen with a real passion for digital.