Experience:

E-commerce Copywriter management experience over 20 years at Hotel Chocolat, Radley London and Manchester United. Working with copy writers in line with brand guidelines and tone of voice in briefing and crafting compelling product / category descriptions, website content, and marketing messaging materials / editorial that drive conversions and sales growth. Skilled at understanding customer needs and translating product benefits into persuasive primary emotive and secondary functional messaging. Well-versed also in SEO best practices and A/B testing to optimise copy for maximum impact.

Copywriting is about more than just words. It’s about getting into the mind of your audience and understanding what excites them, what moves them and what makes them act. Whether it’s a simple call-to-action, a website landing page, or a fully realised 360-degree campaign, our copywriters and editors use deep human truths to influence, engage and persuade your customers to take action.

Skills:

• E-commerce Copywriting: Product, landing pages, categories, emails, ads, and social media
• SEO Optimization: Keyword research, keyword integration, on-page optimization for search engines.
• Conversion Rate Optimization (CRO): A/B testing, copywriting for different conversion goals
• Customer Empathy: Understanding target audience needs and motivations.
• Content Marketing: Creating engaging and informative editorial blog posts, product guides.
• Brand Voice & Tone: Maintaining consistent brand messaging across all copy.
• Content Management Systems (CMS): Familiarity with platforms like Shopify, WordPress
• Engagement KPIs – Driving Attention, opens, clicks and conversions. Measured.
• AI: Additionally now aware of best in class AI copy tools. Chat GPT, Gemini, Jasper et al
• Translation: Working wiht AI translation tools such as CrowdIn