Experience:

Marketing CDP Management with 15 years of experience leveraging Customer Data Platforms (CDPs) such as More 2 whilst with Hotel Chocolat and Radley, prior to Lytics at Manchester United. Used to understand customer data trends, with data flowing so as to then allow personalize customer experiences, optimise marketing campaigns, and drive business growth. Proven ability to translate marketing strategy into actionable insights through data analysis, campaign management, and marketing automation. Skilled in CDP implementation, data governance, and collaboration across marketing, IT, and data teams

Skills:

• Implementation – Managed the implementation and ongoing optimization of the More 2 platform at Radley London to centralise and unify customer data from various marketing channels (e.g., website, email, social media).

• Targeting – Created and maintained segmentation models within the CDP to identify high-value customer segments for targeted marketing efforts

• Campaigns – Developed and executed data-driven marketing campaigns across multiple channels, utilising CDP insights to personalise messaging and offers for individual customer journeys.

• Results – Increased marketing campaign conversion rates through targeted audience segmentation and personalization strategies informed by CDP data.