Building and engaging a community Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of other people. That engagement is at the heart of social media, and without it, you're left [...]
Content calendar/publishing: As with all of the other channels you have established, it’s important to keep a content or publishing calendar. You can do some content scheduling through available tools like HootSuite, Spout Social, and Social Engage. When planning a [...]
Part of the beauty of online marketing is that you can measure nearly everything you do. Before you dive in, however, keep in mind that measurement is only effective if you know what to measure and why. Collecting data from [...]
Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, [...]
For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. The sheer amount of data that customers make available through social media alone has web marketers jumping for joy. The real magic, [...]
