Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. In this lesson you’ll learn: A more thorough definition of cost per click. Why CPC is important to you and [...]
On the same screen you’ll see a white box titled “Keywords” where you’ll want to add in the previously created keyword list. As a reminder, this list should be short (no more then 10-20 keywords) and extremely relevant to the [...]
Then you’ll need to create your first text ad, because of course an ad group won’t be able to run unless there’s at least one advertisement in that group. To get started with ad text creation keep the following pieces [...]
To get your campaign running properly you need ads (duh!). As we went over before, ads are tied to a list of keywords within an ad group, so the first thing we’ll need to do is create a new ad [...]
Now that you’ve spent time mapping out an account structure with a detailed keyword list, it’s time to get the ball rolling and build out your first campaign. Start with the one that is highest priority, and then work down [...]
So you’ve drawn out a beautiful account structure with campaign themes and ad group topics. Now it’s time to fill up those ad groups with keywords, but how does one choose which keywords to use? Perhaps, just randomly selecting keywords [...]
