SOSTAC Planning... What is SOSTAC? SOSTAC is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith. SOSTAC stands for: Situation – where are we now? Objectives – where do we want to be? Strategy [...]
Measuring Guerrilla Marketing. Any successful entrepreneur has a dashboard which shows measures of guerrilla marketing success at any moment throughout the week. The terminology changes depending on the type of business and culture. Metrics, KPI (Key Performance Indicators) or MOSvT [...]
Guerrilla Marketing Costs. Guerrilla marketing tactics cost a fraction of the amount required for traditional marketing strategies such as television and radio advertising. The cost-efficiency of guerrilla tactics allows small businesses with small marketing budgets to achieve larger impacts than [...]
What not to do with Guerrilla Marketing. A few things you should never, ever do: These missteps will defeat the purpose of your guerrilla campaign. "Never aim to upset, scare or provoke people in a negative way. The goal should be [...]
What to do Guerrilla Marketing ideas. Tips for pulling it off. Neisser says the first step to planning a great guerrilla campaign is your state of mind: "Try not to think of guerrilla as a moment in time or as a [...]
How to get started with Guerrilla Marketing. Every small business should ask themselves, "What's their essence--what's the core message that can be distilled into a 5-second exchange or in a clever installation?" Starting by setting clear objectives followed quickly by [...]
