Affiliate Experience: Highly motivated and data-driven Affiliate Marketing Strategist with 20 years of experience at Hotel Chocolat, Radley London & Manchester United in building and scaling successful £2.5m+ affiliate programs with commission and tenancy budget of up [...]
Strategize on Growing your Affiliate Program – don’t just sit there and kind of let it happen, you know, every month you should be putting a new strategy together…”what are we going to be doing in August”, what are we [...]
According to Forrester Research, affiliate marketing spend is expected to reach $4.5 billion in 2016, representing the third largest marketing budget behind pay-per-click (PPC) and email. Despite this growth, many marketers still struggle to accurately measure the return and overall [...]
This is one of my favourite phrases: “Management is everything.” If you launch an affiliate program or a performance marketing channel, and you don’t have intensive, competent affiliate management behind it, it’s likely not going to “gain traction” unless you [...]
Model #1: Vouchers & Coupons Vouchercodes is a site that emails members with ways to save money at the grocery store and other retail outlets. The value proposition of these sites is pretty clear; they provide visitors with access to [...]
This is one of the biggest question marks as to how and methodology. Recruiting affiliates is really easy if you know how. You have to do a lot of pro-active reaching out, contacting websites, and contacting known affiliates, doing it [...]
