Graphic Design Experience: Highly skilled and creative Graphic Design knowledge / briefing experience over 20 years, in addition to my own first hand skills in photoshop / canva. In designing visually appealing and conversion-focused graphics for online [...]
Copy & Editorial Experience: E-commerce Copywriter management experience over 20 years at Hotel Chocolat, Radley London and Manchester United. Working with copy writers in line with brand guidelines and tone of voice in briefing and crafting compelling product [...]
Branding Experience: I have worked on 2 full rebrand projects. Firstly, when Chocs Direct became Hotel Chocolat in 2007. And when United Direct became United Store at Manchester United in 2024. Results-driven Brand Management experience over 20 [...]
Brand & Content Strategy Experience: 20 years experience at Hotel Chocolat, Radley London, Manchester United developing and leading brand and content teams, managing up to £1m brand and content annual budgets. Roles including Brand Strategy, Content Strategy, [...]
MASTER CREATIVE CHECLIST:Give yourself space.........Be in a creatie spcaeGive yourself creative timeBrief checklist:Objective:Product: SneakerAudience: Whoy buys this? Where do they go? What do they watch?Person: The Athlete, Coach, Team, Fan, Famous PersonTheir Insights: Their process and 'thing' or londonsEmotion For [...]
Brand Product Packaging. Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be [...]
