Experience:

I have worked on 2 full rebrand projects. Firstly, when Chocs Direct became Hotel Chocolat in 2007. And when United Direct became United Store at Manchester United in 2024. Results-driven Brand Management experience over 20 years, developing and executing innovative brand and rebrand strategies with internal teams and agencies. Proven ability to then use this to increase brand awareness, market share, and customer engagement through effective marketing campaigns and brand storytelling. Skilled in market research, insights, brand positioning, brand/ creative direction, messaging tone of voice, and managing cross-functional teams.

Skills:

• Brand vision, mission, and values. What does your brand stand for?
• Market positioning. How will you differentiate yourself in the market?
• Story. Connecting with your audience on an emotional level.
• Logo and color palette: Creating new logos. Selecting a color palette that reflects the brand.
• Typography and imagery: Choosing fonts and visuals consistent with your brand identity.
• Brand guidelines: Establishing style guides to ensure brand consistency across all applications.
• Tone of Voice: Aligning on a tone of voice for copy within the brand guidelines.
• Implementation and Rollout: Updating all digital and print marketing materials and real estate.
• Monitor and Measure: Tracking key performance indicators (KPIs). Ensuring consistency.