Experience:

20 years experience at Hotel Chocolat, Radley London, Manchester United developing and leading brand and content teams, managing up to £1m brand and content annual budgets.

Roles including Brand Strategy, Content Strategy, Copy & Editorial Tone of Voice, Photography, Videography, Social Content Capture & Podcasts. Proven ability to conduct in-depth market research, analyse consumer behaviour, and translate insights into actionable brand positioning and messaging. Skilled at collaborating with cross-functional teams to ensure brand consistency across all brand & content touchpoints.

I lead from a clear understanding of commercial business goals and audience needs in order to create the subsequent effective, efficient, and sustainable strategies for creating content. From strategic planning and resourcing to managing ongoing content creation and governance, I take a strategic approach across all stages of the brand & content lifecycle.

Skills:

• Market Research: Quantitative and qualitative research , competitor analysis, market trends
• Aims & Objectives: Understanding the targets the brands wish to achieve, managing budgets.
• Positioning & Messaging: Brand audience, crafting brand differentiation strategies.
• Brand Identity & Design: Working with designers to create brand guidelines, visual assets.
• Content Marketing: Developing content strategies, creating engaging phot & video storytelling.
• Analytics & Measurement: Tracking brand performance metrics, analysing campaign KPIs
• Project Management: Managing brand projects from concept to execution, deadlines