Affiliate marketing commission arrangements generally fall into one of the following categories categories:
CPA marketing
Running an affiliate program using a Cost-per-Acquisition or CPA marketing model guarantees a profitable return on marketing investment, since commission is only paid to publishers when a sale takes place. CPA marketing is a powerful tool for affiliate programs and Tradedoubler’s unique combination of powerful network and flexible affiliate management technology helps our customers take full advantage of its potential.
Cost-per-Lead (CPL)
Cost-per-Lead or CPL models focus on generating concrete sales leads through sign-ups or other converting actions and are a powerful tool for launching new products or moving consumers through the purchase funnel for high-value items.
Cost-per-Download
Ideal for campaigns looking to build loyalty or drive consumer engagement, Cost-per-Download focuses on consumers downloading a specified resource. Used in conjunction with our App Download Tracking, Cost-per-Download is a powerful tool for performance campaigns on mobile.
Cost-per-Call
Used in conjunction with our call tracking technology, Cost-per-Call models are ideal for high-value products, giving consumers the option of purchasing over the phone.
CPC advertising
Cost-per-Click advertising campaigns pay commission for clicks generated to your website and are an important measure for online campaigns aimed at generating and measuring awareness and interest.
CPM advertising
CPM refers to Cost-per-Mille or Cost-per-Thousand-Impressions. CPM advertising campaigns can leverage mid to long-tail publishers on the Tradedoubler network to add reach and deliver impressions at a very competitive cost. As an advertiser you are able to specify site environments and use our specialist tracking technology and a range of targeting tools to avoid duplication and maximise exposure to your target audience.