Experience:

Highly motivated and data-driven Affiliate Marketing Strategist with 20 years of experience at Hotel Chocolat, Radley London & Manchester United in building and scaling successful £2.5m+ affiliate programs with commission and tenancy budget of up to circa £0.25m.

Proven track record of driving significant revenue growth through strategic network RFP’s, agency appointments and publisher recruitment. Prior to campaign optimization, and full funnel data-driven insights. Skilled in managing affiliate commission based budgets, relationships, negotiating win-win partnerships, and utilising performance marketing tools to track and analyse campaign performance.

Skills:

• Affiliate Networks – RFPs, Negotiation, Onboarding & Invoicing |(Awin, CJ, Rakuten, Impact)
• Affiliate Agency – RFPs / Internal Resource –
• Affiliate Publisher Recruitment – Onboarding & nurtured relationships with new & existing affiliates
• Affiliate Strategy – Full Funnel Publisher Mix Analysis (Voucher, Cashback, Rewards, Content, Influencer)
• Marketing Campaign Optimization – BAU Campaigns & Peak Trade Calendars
• Content Creation & Marketing Materials – Providing, Samples, Creative & Codes.
• Communication & Relationship Building – Weekly Comms and adhoc publisher network events
• Data Analysis & Reporting – Monitored affiliate performance and identified areas for improvement.