Photography - eCom Experience: With a two-decade-long immersion in marketing and content, I've honed a keen eye for visual storytelling. A cornerstone of my strategy has been leveraging e-commerce studio product photography on pristine, plain backgrounds. This [...]
Graphic Design Experience: Highly skilled and creative Graphic Design knowledge / briefing experience over 20 years, in addition to my own first hand skills in photoshop / canva. In designing visually appealing and conversion-focused graphics for online [...]
Copy & Editorial Experience: E-commerce Copywriter management experience over 20 years at Hotel Chocolat, Radley London and Manchester United. Working with copy writers in line with brand guidelines and tone of voice in briefing and crafting compelling product [...]
Branding Experience: I have worked on 2 full rebrand projects. Firstly, when Chocs Direct became Hotel Chocolat in 2007. And when United Direct became United Store at Manchester United in 2024. Results-driven Brand Management experience over 20 [...]
Brand & Content Strategy Experience: 20 years experience at Hotel Chocolat, Radley London, Manchester United developing and leading brand and content teams, managing up to £1m brand and content annual budgets. Roles including Brand Strategy, Content Strategy, [...]
CDP Experience: Marketing CDP Management with 15 years of experience leveraging Customer Data Platforms (CDPs) such as More 2 whilst with Hotel Chocolat and Radley, prior to Lytics at Manchester United. Used to understand customer data trends, [...]
