Last year nearly 5 billion inserts were placed across magazines, newspapers and 3rd party mailings (Source: NEONEYX Insert Council), with 6 out of the top 10 insert spenders being mail order businesses. If it didn’t work why would companies be buying this amount of volume?
- In 2014 there were over 4.9 billion inserts placed in the UK market. Source: NEONEYX
- Inserts are frequently up to 10 times more responsive than display advertising
- 76% of Daily Mail and Mail on Sunday readers look at the catalogues/inserts – both before and after reading the newspaper (Source: Mail Newspapers). That’s a double advertising HIT
Inserts are an extremely versatile and impactful form of advertising. Advertising is around us in all forms every day, we are very aware and switch off from it, easily switching channels or turning pages of magazines or newspapers and ignoring it. With an insert you have to interact with it in some way which gives the advertiser the best possible chance of attracting a customer who would be interested in their product or service.
Inserts are more diverse than any other form of media as you can run a variety of sizes or paginations from single sheet (2-stage) to multi-pagers (1-stage) and also run them as loose, bound-in, thread-through, poly-bagged or tipped on. Does a full page ad give you that kind of flexibility and diversity?
So if you would like to know more, talk to us. We offer a consultative approach – after an hour with our specialists you will have all the information you need to decide if inserts could be a channel that works for your business…..but only if planned properly!
They offer huge creative freedom to showcase a product range, educate the consumer or elicit response with a simple call to action. We can offer regional targeting, huge volumes and exceptional quality.