The Business Case for Google Analytics. Why every website owner needs Google Analytics. Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.
- How many people visit my website?
- Where do my visitors live?
- Do I need a mobile-friendly website?
- What websites send traffic to my website?
- What marketing tactics drive the most traffic to my website?
- Which pages on my website are the most popular?
- How many visitors have I converted into leads or customers?
- Where did my converting visitors come from and go on my website?
- How can I improve my website’s speed?
- What blog content do my visitors like the most?
There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most website owners. Now let’s look at how you can get Google Analytics on your website.