Referral Marketing Promotional Campaigns. Usually when rolling out a programme we’d suggest starting with a post purchase promotion point and in one or two other places and then once you’re happy that the referral funnel is healthy, rolling it out more broadly across the site, email and other touch points. Below is a list of many of the promotion points that will be available to you. Our approach is to start in the bottom left of the diagram below and work our way to the top right.
Obviously the ease of implementation for each of these touch points will vary by business and so you just need to be pragmatic as you plan what makes sense for you. On site Email Other We recommend starting bottom left and building out the programme by moving to the top right once you know which offers work best and how to present them Homepage Order confirmation page Post-purchase cycle Inserts with product Landing page Newsletters Direct mail My account – promotion Solus emails to segments / base Employee base My account – dashboard Referral status updates In store Referral email promotions Over phone