Footwear

Manchester United have teamed up with our proud sponsors adidas and Paul Smith to reimagine one of the most iconic footwear silhouettes ever: the Stan Smith.

The Stan Smith is one of the sneaker world’s most iconic and consistent models.

The silhouette first came to be back in 1965 and was originally named for the French tennis player, Robert Haillet. In 1978 it was renamed to the Stan Smith, as a nod to the American tennis legend. In the 1980s, the trademark portrait of Stan Smith and his signature was incorporated into the design of the tongue of the shoe, alongside adidas’s trefoil logo on the heel.

Its simplicity is what makes it such an iconic silhouette. Clean all-white leather uppers, minimal branding and three perforated panels combine to create three stripes, and the grassy-green heel tabs all make the Stan Smith the classic that it truly is.

An exciting and innovative project to work on featuring digital marketing across SEO, PPC, Email, Social and Paid Social ads.  All were used holistically to drive acquisition and retention strategy’s, traffic and sales ROI.