Fashion (Radley London)

I began working for Radley London in Feb 2017 as Senior Digital Marketing Manager. The Luxury fashion, handbags and accessories brand needed somebody to manage their digital channels during a period of growth internationally.

The role included management of £2m marketing budgets, staff and agencies across SEO, PPC, Affiliate, Email, Social, Paid Social and Direct Mail. Project has to date included tag management replatform, gdpr updates, crm replatform and improved holistic multi channel marketing and content strategy to drive KPIs and deliver ROI. Additional it has included a website refresh of homepage, product and categories.

I supported on a number of development projects at Radley including new platforms in USA, China and Asia in addition to the UK site refresh in 2018.

My role also included trading the magento site. Uploading and merchandising products, categories and articles, with a/b testing. Updating the site content for each campaign and conducting technical and onsite SEO.