Chocolate

Luxury chocolate gifting brand Hotel Chocolat. I worked with Hotel Chocolat for over 10 years from a start up in 2007, to a business listed at £200m in 2017. A spell of incredible growth which included the launch of several websites, 100 shops, cafes, restaurants and even a caribbean hotel! During this time I worked for the brand in roles covering eCommerce Trading, Digital Marketing, Offline Marketing, and various Website Platform Design & Development Projects.

Starting as a marketing exec and progressing to manager, my role covered SEO, PPC, Affiliate, Email, Social, Paid Social, Printed Direct Mail, Inserts, Press Ads and Telemarketing. This would be across seasonal campaign such as Valentines Day, Easter and Christmas. This included management of £2m budget, staff and agencies to drive KPIs and deliver ROI.

I built several websites at Hotel Chocolat, including those for cafes and the Hotel. But the big projects were re platforms were I worked as part of a team to deliver sites moves, most recently successfully into Demandware, Sales Force Commerce Cloud in 2017.

My role also included trading the site. Uploading and merchandising products, categories and articles, with a/b testing. Updating the site content for each campaign and conducting technical and onsite SEO.

During my time at Hotel Chocolat i also contributed to a number of photography and video projects for campaigns with chocolatiers through Halloween and Christmas.