Project Description
This campaign saw me highlithting our the Ghana appeal with funds raised from member boxes going to help build a medical center to improve health in one of the poorest areas if africa, but where cocoa grows. Working offline on 500k + printed Direct Mail Catalogues, PR, Inserts and POS for 75+ retail stores. Whilst online my focus was on trading the eCommerce web platform, SEO keywords and backlinks, PPC adwords campaigns, Affiliate communications and banner creative, Social media posts, and several Email CRM campaigns to a database of 2m+.
