Project Description
Partnership with the brand and BAFTA. This campaign saw me working offline on 500k + printed Direct Mail Catalogues, PR, Inserts and POS for 75+ retail stores. Whilst online my focus was on trading the eCommerce web platform, SEO keywords and backlinks, PPC adwords campaigns, Affiliate communications and banner creative, Social media posts, and several Email CRM campaigns to a database of 2m+.
