Branding Experience: I have worked on 2 full rebrand projects. Firstly, when Chocs Direct became Hotel Chocolat in 2007. And when United Direct became United Store at Manchester United in 2024. Results-driven Brand Management experience over 20 [...]
Brand & Content Strategy Experience: 20 years experience at Hotel Chocolat, Radley London, Manchester United developing and leading brand and content teams, managing up to £1m brand and content annual budgets. Roles including Brand Strategy, Content Strategy, [...]
CDP Experience: Marketing CDP Management with 15 years of experience leveraging Customer Data Platforms (CDPs) such as More 2 whilst with Hotel Chocolat and Radley, prior to Lytics at Manchester United. Used to understand customer data trends, [...]
Data, Tags & Analytics Experience: Data-driven eCommerce Tag & Analytics Manager with [Number] years of experience in implementing and optimising website tracking solutions. Proven ability to leverage Google Tag Manager (GTM), analytics platforms (e.g., Google Analytics), and [...]
PR Experience: Strategic and results-oriented E-commerce PR Management experience with 20 years of experience developing and executing impactful public relations campaigns at Hotel Chocolat, Radley London and Manchester United to drive brand awareness, positive media coverage, and [...]
EXPERIENTIAL / EVENTS Experience: 20 years of running experiential activations. At Hotel Chocolat this was everything from a chocmobile ice cream van, to flash mobs and chocolate tasting events. Whilst at Radley we would work with crufts [...]
