Introduction

So you’ve seen some content marketing team structures and the different job titles you might hire for. What do these people do? And how do you hire the right people for the roles? To get you started, here are some sample job descriptions, along with the skills and qualities ideal candidates will possess.

Your specific needs might vary — for instance, perhaps you need subject matter expertise in your writers, or coding experience from your long-form content creators. Or perhaps your titles differ, and your “content creators” are actually “content strategists”, or your “social media manager” is really a “specialist.” Make edits as you see fit, but these frameworks should be helpful in getting you started if this is your first time hiring for any of these positions.

Blogger

We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and love for writing and a comprehensive understanding of the industry. The blogger will be expected to sustain and develop the company’s voice across all blog content.

Responsibilities:

  • Writing various types of articles on a wide range of topics for our blog.
  • Providing feedback to other contributors, and editing other writers’ content.
  • Optimizing content for search engines and lead generation.
  • Conducting analytical projects to improve blog strategies/tactics.
  • Growing blog subscribers and expanding the overall blog’s reach.

Requirements:

  • A passion and strong understanding of the industry and our business’ mission.
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content.
  • An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.
  • Excellent organizational skills to work independently and manage projects with many moving parts.
  • 2-3 years of marketing and content creation experience.

Long-Form Content Creator

We are looking for a prolific and talented content creator to write and produce various projects and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities:

  • Creating 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).
  • Blogging on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
  • Growing our subscriber base by providing them regular, helpful content that’s in-tune with their needs.
  • Collaborating with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Convincing others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

Requirements:

  • BA/BS degree or equivalent working experience.
  • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
  • Past experience building audiences either online or offline.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.

Social Media Manager

We’re looking for a social media manager to grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

Responsibilities:

  • Building and managing the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.).
  • Creating shareable content appropriate for specific networks.
  • Listening and engaging in relevant social discussion about our company, competitors, and/or industry.
  • Running regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations.
  • Working alongside other marketers and content producers to help distribute content that educates and entertains our audience.
  • Driving consistent, relevant traffic and leads from our social network presence.

Requirements:

  • BA/BS degree or equivalent work experience.
  • Active and well-rounded personal presence on social media, with a command of each network and their best practices.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.

SEO Specialist

You will be responsible for identifying and executing on opportunities to improve our company’s and our content’s search ranking for key terms.

Responsibilities:

  • Managing both on-site and off-site SEO for the company.
  • Collaborating with bloggers to create high-quality content around important, relevant terms.
  • Managing organic search engine performance and set goals based on traffic, clickthrough rates, and conversions.
  • Staying up-to-date with the latest trends and changes with SEO and major search engines.

Requirements:

  • BA/BS or equivalent working experience.
  • Thorough knowledge of current search ranking and optimization factors, and key algorithm updates.
  • Proficient in web analytics and keyword tools.
  • Experience with data-driven SEO analysis and optimization.
  • Excellent written and oral communication skills.

Designer

Responsible for the creation and maintenance of both our marketing assets and content created to support the product and other marketing goals. From concept through execution, this candidate will improve our user experience by bringing our brand to life and keeping it consistent across all our various touch points.

Responsibilities:

  • Helping bring new ideas for design and content creation to the team using your expertise and eye for great design.
  • Collaborating with long- and short-form writers to help their content come to life.
  • Scoping and creating templates for our team to be more efficient in their postings on social media, the blog, email, and other channels.
  • Managing other design needs such as presentations, signage, and trade show collateral as needed.

Requirements:

  • BA/BS or equivalent working experience.
  • Past work either as an in-house designer or at a marketing agency. (We require work samples to apply for this position.)
  • Experience designing assets that are mobile-, tablet-, and desktop-friendly.
  • Expert in Adobe Creative Suite or similar technologies.

Knowledge of HTML, CSS, and JavaScript a major plus.