Graphic Design
Experience:
Highly skilled and creative Graphic Design knowledge / briefing experience over 20 years, in addition to my own first hand skills in photoshop / canva. In designing visually appealing and conversion-focused graphics for online stores, marketing (web banners, emails, display banners, paid social ads etc) and print (ie direct mails and posters). Proven ability to translate product and campaign information into clear and engaging visuals that increase brand awareness and drive sales. Adept at collaborating with product managers, copywriters, and wider marketing / creative teams to achieve brand-aligned design solutions.
When it comes to grabbing your audience’s attention, graphics and motion graphics are perfectly suited for today’s busy, always on, mobile-first consumer. Whether it’s a statics, gifs or pre-roll ads. Briefing graphic designers, editors and motion graphic designers will the tools to bring brands to life.
Skills:
- Campaigns: Routinely briefing for large campaigns suites of circa 300+ assets for brand real estates.
- E-commerce Design: Product hero images, lifestyle product photography, banners,
- Marketing Design: Social media graphics, email marketing visuals, display banners
- UI/UX design: Working with designers on figma for replatforms on Magento, Salesforce & Scayle
- Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva
- Photography: Experience with product photography retouching techniques and studio lighting.
- E-commerce Optimization: Knowledge of image specifications for various platforms/ sizes
- Design Trends: Staying current with the latest design trends in e-commerce and AI (i.e midjourney).
- Communication: Excellent communication skills for collaborating with internal teams