Google Analytics Intelligence. Intelligence is a relatively new feature of Analytics. There are automatic alerts built into the app, including pageviews, average time on site, visits, bounce rates, and other metrics (some of which are segmented). But you can also create custom alerts, for anything you define. Setting up an alert is simple: just set your alert conditions and decide whether you want an email notification if an alert is triggered, and you’re all set. Alerts can be set for all traffic or traffic segments, and you can set alerts for things like changes in visit numbers, goals, or similar metrics.

Intelligence can be a powerful tool for tracking potential problems on your site, or sudden spikes in traffic or conversions. Getting accurate, fast information about changes to your site means you can respond better to changes and make sure your visitors and customers are kept happy.