Google Analytics Conversions. Conversions are broken down into two categories: goals and ecommerce. Goals are fairly easy to set up. You can have up to four sets of goals, each with five individual goals. This can be valuable for tracking different kinds of actions on your site (like length of time spent, reaching a specific page, or visiting a certain number of pages).
There are four different kinds of goals. Some are simply pages on your site you want visitors to reach. This could be a thank you page after someone has placed an order or signed up. It could be a particular product page. Or it could be something like your contact page or a request for information. You can also set a goal for a length of time spent on your site, the number of pages/visit, or an event.
To set up a goal, simply select which goal group you want to use, name your goal, and then define the goal type. You’ll have different options from there depending on which type of goal you’re setting up. It’s a good idea to at least set up goals for the last page in your conversion process. You can also set up a funnel, or a series of pages leading up to your goal page. If you set this up, you can more easily monitor at what point users abandon the conversion process.
E-commerce conversions are much more complicated to set up, and require inserting code on your actual site. More information about ecommerce tracking can be found in the Google Analytics help files.