Possibly now the only true mass marketing medium, applied nationally, regionally or locally, door drops also offer clients an array of targeting opportunities, using a myriad of data sets.
Royal Mail door to door offer a nationwide service with planning at postal sector level – on average 2500-3000 households – and are market leaders in the industry. The national free newspaper structure offers a reliable alternative, whilst a network of team suppliers provide a third alternative to users. Clients will commonly also use any appropriate combination of these options.
There are also revolutionary systems such as SMART-Drop, providing clients with the opportunity of creating bespoke distribution rounds for distribution on a solus basis, or the opportunity to select free newspaper distribution rounds which have a high density of an agreed target market. Using postcode units (EN8 9HU) – on average about 18 households – as the geographical planning unit, rounds consist of just 150-200 households on average, minimising wastage, maximising target market coverage and helping to improve ROI – as well improving the client’s door drop carbon footprint.
The medium and the specialist services are already being applied by leading charities, FMCG companies, retailers, direct response advertisers and many more.
Reach out to more customers for less
Broadcast your message to more people without having to buy an expensive database. With a Door to Door service, you will deliver your leaflet, brochure, catalogue or other print materials as part of a daily postal delivery.
At a Glance
- Benefit from low costs per prospect
- Send anything from leaflets to catalogues
- Enjoy a range of targeting options
- Access to all 29m UK addresses
- Delivery by professional, uniformed delivery staff
- How Door to Door can benefit your business
Database profiling
We can help your business find more customers by profiling your existing customers, and using theirdatabase to determine where you are likely to find more people with a similar profile.
Postcode counts
Not sure how many houses to deliver to? Their free data reports can help improve the accuracy of your campaign by pinpointing how many households to target within a specified area.
Distribution centres
If you’re creating and printing your own leaflets or brochures, we will sort and bundle the exact amount of items that are needed for each delivery area, ready in time for your despatch date.
Boundary match
Simply want your message to reach as many potential customers as possible? Then we can deliver unaddressed mail to entire postcode areas within a boundary chosen by you.