Once you've got a sponsorship deal, there are many ways to maximise the exposure it can give your business. Develop a marketing plan with those you are sponsoring and make sure they have your logo and company information to include [...]
When you sponsor something, you are establishing an association with another organisation or event. That connection must make sense to your customers and enhance your reputation. Do your homework and make sure that what you sponsor is not going to [...]
Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. According to IEG’s Complete Guide to Sponsorship, "Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is [...]
Local sponsorship is good for business Football in a goalSmall firms can get good publicity and create valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank, as business writer [...]
Sponsorship offers the possibility of achieving several goals at once. According to Schmader and Jackson in their book, Special Events: Inside and Out, a company can benefit from sponsorship in many ways, such as: Enhancing Image/Shaping Consumer Attitudes Often [...]
