PR

Any PR strategy needs to be well thought-out, not a scatter-gun approach. “Small businesses need to be focused and pragmatic about their PR and how they obtain publicity. Any activity — whether it be an article, an interview or a [...]

Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised [...]