What is Referral Marketing? Referral marketing goes by many names including “Refer a Friend”, “Introduce a Friend”, “Incentivised referral” and “Member get Member”. At its core it is about incentivising your existing customer base to encourage their friends to come [...]
Why Is Referral Marketing So Powerful? We know that word-of-mouth and referral marketing is powerful and is continually rated as one of the most powerful forms of marketing, but why? Let’s take a look at three core reasons for this: [...]
Referral Marketing Touch Points. Referral can be promoted in many different places: at various locations on site, in emails, as card inserts and even via the phone channel. Typically businesses look to find a couple of touch points to launch [...]
Referral Marketing Make sharing Easy. Make It Easy For Visitors And Customers To Refer Your Brand. You always want to make sure you’re making it as easy as possible to share your products and refer your brand. There are many [...]
Referral Marketing Objectives. Referral should be viewed as a marketing channel rather than a product launch. As a channel it needs optimising and engagement. Typically the first six months are spent testing and optimising the offers and from there on [...]
Referral Marketing Key KPIs. It is very common for marketing teams to fixate on what incentives and sharing options to offer when they start to think about referral. Whilst these are important components of referral, they are not the most [...]
