Many forms of marketing, including telesales, adverts and direct mail, involve some intrusion on customers which can be resented. Not so with exhibitions. Customers go to events prepared to give their time and attention and are often ready to buy. [...]
Holding your own event is a good way to show your product or service in a tailor-made setting without the distraction of other exhibitors. Holding a private exhibition often has an exclusivity that is appealing to your invited guests. With [...]
Exhibitions and events are valuable because they allow face-to-face communication and offer opportunities for networking. Exhibitions enable you to meet the people that matter to your business in one place, including existing customers, new prospects, suppliers, advisers, investors and key [...]
