Words spark emotion and transport people into a different mindset. A great example of this is seen in a video that went viral in 2011 called, “The Power of Words.” It shows a blind, homeless man sitting on a city [...]
Branded content: We all know that branded content is the only type that brands themselves can control —at least, to the extent that they have the time and budget to produce it. But what about expert and user-generated content? How [...]
"Measuring Your Content Marketing". Digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring “hits” on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made digital [...]
A big part of successful content marketing strategies involves knowing your audience. Depending on the goals you establish, you will need to put together either an audience profile or specific buyer personas that will guide your content ideation and creation [...]
Once you know what kind of content you will create, you need to establish the process for creating it. Your content execution plan should be a step-by-step map oh how an idea turns into a finished product. This plan adds [...]
Entertain Competitions Games and Gamification If your content marketing includes education, entertainment, or social causes, how can you turn your content into a game? Games are terrific for engagement with an interactive element. Quizzes Quizzes complement courses super well and [...]
