Brand Photography and Imagery. In the western world, we are surrounded by advertising. On every computer, tablet or smartphone screen we look at, in magazines, newspapers, at bus stops and train stations, we can’t escape it and yet it’s easy [...]
Brand Fonts and Typography. Typography plays a crucial role in the design of your brand identity. Defined as “the art or process of setting and arranging types” – the typography in your logo can be as impactful as a graphic. [...]
Brand Ambassadors and Staff. A Brand ambassador is a person who is hired by an organization or company to represent a brand in a positive light and by doing so they help to increase brand awareness and sales. The brand [...]
Brand Objectives. Branding plays an important role as an inseparable part of the product of a business firm. Some firms invest a lot of money in the brand of their products. Brand helps to promote product, to build image, personality [...]
Brand Tone of Voice A - Why is tone of voice important? TONE OF VOICE is not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm and pace. Rather [...]
Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the [...]
