Introduction Social media is one of the primary vehicles for a content marketing campaign—especially the more entry-level, entertaining pieces. There are three tiers of social media promotion for your content: Owned: Sharing your content on the brand’s own social media [...]
Introduction The good thing about content marketing is that once you have the right person (or people) on your team to do it, you’ve got just about everything you need, save some of the basic tools and technology you need [...]
Introduction Now that you’ve established your goals and target audiences, you should be able to lay out the types of content that will help you reach both. Here are examples of content that might helps you achieve specific content marketing [...]
Set up content management… Who decides on and assigns topics? How far in advance? Does this person maintain the editorial calendar or does the person producing the content? You may have one managing editor who does this, or you may [...]
Introduction So you’ve seen some content marketing team structures and the different job titles you might hire for. What do these people do? And how do you hire the right people for the roles? To get you started, here are [...]
Startup, Marketing Team of 1, Little-to-No Content Marketing Budget When you’re a solopreneur or have just one person dedicated to marketing, it’s pretty clear who runs content marketing — you’re a full-funnel marketer. In terms of your content marketing responsibilities, [...]
