Brand Ambassadors and Staff. A Brand ambassador is a person who is hired by an organization or company to represent a brand in a positive light and by doing so they help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors lies in their ability to use promotional strategies that will strengthen the customer-product/service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product/service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.
Make Your Employees Brand Ambassadors
Brand Ambassadors and Staff. To hit a double in building your brand, make sure your employees know what the brand stands for and are true to the brand in everything they do. Often the owner and management know what the brand equals, but the people actually interacting with customers do not fully grasp the brand and its intent. It is important that everyone is reading from the same playbook and knows what the brand stands for and how to represent it properly.